Maldives participates in virtual WTM London

WTM Maldives exhibit in a previous year | Photo: Hotelier Maldives

London, UK – Visit Maldives is taking part in the first-ever virtual World Travel Market London fair to promote the Maldivian tourism industry.

The fair that is usually held in London’s gigantic Excel exhibition hall has been fully shifted to a virtual fair due to the COVID-19 pandemic and the virtual WTM London fair will be taking place from November 9 to November 11 from 7 AM to 10 AM (UK time) according to the organizers.

According to MMPRC, Visit Maldives will join one-to-one meetings and speed networking sessions which would help in building connections among businesses and individuals, as well as increase the brand visibility and awareness of Maldives as a whole.

MMPRC also stated that WTM virtual will be joined by leading travel and tourism experts focusing on restoring and developing business connections amidst the COVID-19 pandemic. During the fair, live conference sessions and forums focusing on the obstacles the tourism industry is facing globally, and how to tackle them with trendy and innovative solutions to suit the situation is set to take place.

Along with Visit Maldives, five industry partners will be participating in this virtual event. They are Villa Hotels & Resorts, Kaimoo Hotels & Resorts, Sun Siyam Resorts, Radisson Blu Resorts Maldives, and Robinson Club Maldives.

Due to COVID-19, several marketing activities and strategies were shifted to online and digital mediums where the WTM London Virtual event being one of them. MMPRC also highlighted that Visit Maldives had been taking part in such online events to promote Maldives tourism during the year, and that many more were planned for the remainder of the year as well. 

Prior to the lockdown in March, a total of 32,818 visitors from the UK arrived in the Maldives this year whereas there has been an arrival of 3,737 tourists from the UK since the border reopened on 15th July. According to the most recent statistics, over 40,000 tourists have arrived since the reopening of the border.