Maldives launches “I’m Vaccinated” campaign for tourism industry

Emlpoyees of Velaa Private Island. | Photo: Maldives Insider.

Malé, Maldives – Visit Maldives together with the Ministry of Tourism launches “I’m Vaccinated” campaign to make Maldives the first fully vaccinated tourism sector in the world.

The campaign was launched during a special press event held on 28th April 2021. The event was joined by the Minister of Tourism, Minister of State of the Ministry of Health, Secretary General of Guesthouse Association of Maldives and Vice Chairman of Maldives Association of Tourism Industry.

“I’m Vaccinated” campaign aims to share a positive message regarding the vaccination of staff working in the tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travelers.

A microsite will be launched under the ‘I’m Vaccinated’ Campaign and social media activities that will be initiated alongside.

Along with the unique geographical formation of the islands which offer natural physical distancing, and the stringent health and safety measures in place, a fully vaccinated tourism sector will become an added advantage in encouraging tourists to visit the destination.

The event commenced with opening remarks by the Minister of Tourism Dr. Abdulla Mausoom. The Minister remarked upon the impact of COVID-19 on the tourism industry during 2020 and emphasized the immense sacrifice, effort and hard work invested by the health industry, tourism industry, and all members of the Maldivian society.

Over 65% of the eligible Maldivian population have received the vaccine and over 90% of the eligible tourism industry is vaccinated.

Dr. Shah Abdulla Mahir, Minister of State of the Ministry of Health

The campaign will uplift the destination’s beautiful name in the global market and reassure travelers that Maldives will further remain as one of the safest destinations to travel to during this unprecedented time. In addition, the campaign will also ensure travelers from all over the world of the immense effort and investment into ensuring the safety of both the local population and travelers.

On 1st February 2021, Maldives launched the administration of the COVID-19 vaccine with the Dhifaau campaign. The government aims to provide free COVID-19 vaccine to the resident population of Maldives in the upcoming months. Local and international stakeholders have praised Maldives on vaccine equity for vaccinating all residents regardless of their documentation status.