Malé, Maldives — Crossroads Maldives has become the first partner of World’s first tier-based travel loyalty program titled ‘Maldives Border Miles’ introduced by the Maldives Immigration.
Opened in late 2019, the Crossroads Maldives features two lifestyle hotels, Hard Rock Hotel Maldives and SAii Lagoon Maldives – Curio Collection by Hilton. These two hotels have direct access to extensive facilities at The Marina @ Crossroads, an 800-metre lifestyle area and beach walk featuring retail, entertainment and dining outlets.
The companies that partner with the Border Miles program will be providing discounts or privileged services of their choice for the tourists depending on their tiers in the Border Miles program.
There are three tiers featured in the Maldives Border Miles program, which are, ‘Aida’ (bronze), ‘Antara’ (silver) and ‘Abaarana’ (gold), each providing a distinctive variety of rewards, services or benefits to the receiver. These tiers will also increase in value according to progress.
Through the Border Miles loyalty program, tourists will be earning points based on the duration of tourist stay and the number of times they visit the country. Tourists also have the opportunity to earn additional points by visiting the country during special occasions.
On the day Border Miles was launched, the Tourism Minister of Maldives, Dr. Abdulla Mausoom stated that this loyalty program will help increase the popularity of Maldives as a tourist destination and provide a path for more marketing and advertising opportunities.
I think that this will further enhance the popularity gained in the key markets of Maldives tourism.Tourism Minister, Dr. Abdulla Mausoom stated.
While giving a brief interview on CNBC International, Minister Mausoom stated that although Maldives foresees to face more challenges in the future, the Tourism Ministry sees a lot of improvement and success in 2021 compared to the year before.
Minister Mausoom expressed hope and excitement towards the year 2021 and stated that despite the Covid-19 pandemic, Maldives will be ready for 2021 with new facilities and developed areas and that “2021 is going to be a year of investment for the Maldives.”