Maldives Loyalty program starts with 1st tourist arrival in 2021

The first tourists to arrive in Maldives in 2021. | Photo: VIA

Malé, Maldives — The World’s first tier-based travel loyalty program titled ‘Maldives Border Miles’ introduced by the Maldives Immigration has come to effect as Maldives welcomes its first tourist in 2021.

There are three tiers featured in the Maldives Border Miles program, which are, ‘Aida’ (bronze), ‘Antara’ (silver) and ‘Abaarana’ (gold), each providing a distinctive variety of rewards, services or benefits to the receiver. These tiers will also increase in value according to progress.

While a special event was held today at the Velana International Airport to welcome the first visitor of 2021, Mr. Jochen Karch from Germany, Jochen has been awarded the ‘Aida’ (bronze) tier membership along with a holiday package to spend his holidays in Maldives.

Through the Border Miles loyalty program, tourists will be earning points based on the duration of tourist stay and the number of times they visit the country. Tourists also have the opportunity to earn additional points by visiting the country during special occasions.

The Maldives Border Miles is a program developed with the help of Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC) and Maldives Airports Company Limited (MACL), to promote tourism within the island nation.

On the day Border Miles was launched, the Tourism Minister of Maldives, Dr. Abdulla Mausoom stated that this loyalty program will help increase the popularity of Maldives as a tourist destination and provide a path for more marketing and advertising opportunities.

I think that this will further enhance the popularity gained in the key markets of Maldives tourism.

Tourism Minister, Dr. Abdulla Mausoom stated.

While giving a brief interview on CNBC International, Minister Mausoom stated that although Maldives foresees to face more challenges in the future, the Tourism Ministry sees a lot of improvement and success in 2021 compared to the year before.

Minister Mausoom expressed hope and excitement towards the year 2021 and stated that despite the Covid-19 pandemic, Maldives will be ready for 2021 with new facilities and developed areas and that “2021 is going to be a year of investment for the Maldives.”