Turkish media team arrives in Maldives for familiarization trip

JOALI Maldives | Photo: TravelAge West

Malé, Maldives – A prominent media team arrived in Maldives from Turkey yesterday on Visit Maldives’ invitation.

From August 16th until 22nd, the media team consisting of travel writers, journalists, and art directors will explore the wellness facilities at Joali Maldives, Mirihi Island Resort and Finolhu Maldives. During their stay, the team will indulge in unique experiences such as snorkelling with marine biologists, serene spa and wellness facilities, watersports, and movie nights under the equatorial night sky. In addition, the team will embark on a gastronomic journey and discover haute gourmet cuisines unique to each property.

The media trip represents popular media outlets such as Oksijen, Seturday, Baha Akinci, Sabah, Daily Sabah, Marie Claire and InStyle.com.tr. These diverse outlets target all key segments of the Turkish audience from high-end affluent segments to budget travelers. The articles published will reach over 10 million potential travelers. The media familiarization trip is conducted aligned with Visit Maldives strategy for the Turkish market to promote Maldives on high-end channels, focused advertising and promotion of individual products and experiences as well as conducting campaigns with nature and conservation.

The upcoming activities for the Turkey market includes a campaign with Turkish Airlines from September to November 2021. As of 11th August 2021, The Maldives has welcomed an impressive figure of 665,159 travelers. With ease in travel restrictions and re-opening of borders across the globe, there is great potential for Maldives to completely revive the tourism industry and achieve pre-pandemic arrival figures.