Male’, Maldives – Maldives Marketing & Public Relations Corporation (MMPRC) has launched a three month long joint marketing campaign with Thomas Cook India Limited (TCIL), India’s leading integrated travel services company.
The main purpose of this campaign is to increase travel demand to Maldives from India with highly focused marketing activities. It will also utilize digital channels of Thomas Cook India to create destination awareness and enhance destination visibility. TCIL also offers a broad range of services which includes Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Value Added Services, Visa and Passport services as well as E-Businesses.
Mr. Rajeeve Keele, President & Country Head of Holidays, MICE, Visa, TCIL stated regarding the situation that they are delighted to partner with the Maldives MMPRC to jointly promote Maldives as destination of choice for their range of Indian traveler segments including millennials, young working professionals and ad-hoc groups of friends and families.
He also added that Maldives has been an aspirational destination for Indians and that their strategic intent will focus on highlighting the benefits/USPs of easy access and a free visa-on-arrival process, coupled with its eclectic vibe, stunning natural vistas and exclusive resorts to steer consideration towards Maldives and drive demand.
Apart from this, other marketing efforts such as familiarization trips, campaigns targeting the Indian honeymoon segment and participation in major travel trade fairs in India are also scheduled for this year. The strict safety measures in force and the naturally distanced nature of the island ensures that Maldives is a safe heaven for all tourists.
