2 major marketing campaigns launched to target the Middle East

Tourist stand-up paddle boarding in Maldives | Photo: Sven Hansche

Male’, Maldives – Maldives Marketing and Public Relations Corporation (MMPRC) launched two marketing campaigns on Sunday to increase the number of tourists coming to the Maldives from the Middle East.

MMPRC partnered with Dnata Travel for a two-month joint campaign and a two-week campaign with Emirates Women. The campaign is held under the tagline “Rediscover Maldives”.

Dnata Travel is the UAE’s longest standing travel provider experience for over 60 years. During the campaign a special page will be dedicated for the Maldives in Dnata Travel’s website. Maldives will be also promoted through EDMs, paid social media advertisements, promotional videos, promotional flyers, retail POS advertising, training programs and PR initiatives.

The other promotional campaign will be carried out by Emirates Women, the leading women’s fashion and lifestyle brand in the region with over 40 years of publishing. Emirates Women will be including articles about the Maldives with pictures and details to give a clearer picture about the Maldives. Their social media platforms will also be used to gain the attention of more potential visitors. The accumulated audience is of 450,000 website views and 243,000 social media followers.

“With the Middle East being one of the leading markets in terms of arrivals to the Maldives, MMPRC continues in its efforts in popularizing the destination within the region”, said MMPRC.

The main objective of this campaign is to show that Maldives is a safe place to visit. And to provide a safe and blissful, safety measures are going to be taken at their best.

In the wake of the ongoing pandemic due to Covid-19, like many countries, Maldives also closed its borders to combat the spread of the virus. Since then the economy of the Maldives has declined severely and was even named by the World Bank in mid-April to be the worst-hit economy in South Asia.

Maldives opened its borders in July and since then more than 20,000 tourists have arrived to the Maldives. The country with the highest number of tourist arrivals to the Maldives is the United Arab Emirates followed by Russia.