Visit Maldives partners with TripAdvisor to promote Maldives

Maldives welcoming 500,000th annual tourist in 2020. | Photo: Visit Maldives.

Male’, Maldives – Visit Maldives has commenced a campaign with TripAdvisor under the concept “Escape to Maldives: Calm Awaits”, to promote tourism in Maldives.

The campaign is to run from January 2021 to September 2021, targeting the US, Europe and APAC region, which will connect Maldives with the largest travel community in the world. Amidst the pandemic, the borders of most European countries are currently closed, and the purpose of the campaign will align with keeping European tourists dreaming of Maldives and encouraging them to travel to the destination once restrictions are lifted.

This campaign aims to create more destination awareness with compelling content and curated itineraries, in order to influence potential travelers to Maldives. It will also highlight and emphasize on travel reassurance and safety standards set in Maldives throughout the campaign.

We are very excited to be kicking off 2021 with Maldives Tourism. The Escape to Maldives: Calm Awaits campaign is a content series in partnership with TripAdvisor that looks to inspire travelers to take their dream trip, sit back and enjoy the beauty of Maldives.

Sarah Mathews, Group Head of Destination Marketing APAC at TripAdvisor

Visit Maldives started the year with new strategies and destination marketing goals with the ultimate aim of reaching pre-pandemic tourist arrival rates. Several marketing activities are in the pipeline in the coming months, such as joint marketing activities with tour operators and airlines, familiarization trips and participation in travel trade fairs to promote the destination.

TripAdvisor, the world’s largest travel platform helps hundreds of millions of travelers each month make every trip their best trip. Travelers across the globe use the TripAdvisor site and app to browse more than 878 million reviews and opinions of 8.8 million accommodations, restaurants, experiences, airlines and cruises. Whether planning or on a trip, travelers turn to TripAdvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. TripAdvisor, the ultimate travel companion, is available in 49 markets and 28 languages.