Maldives promotes with Spanish travel app ‘Passporter’

Cocoon Maldives You & Me | Photo: Facebook / Azemar

Malé, Maldives – Maldives has started promotional activities with the Passporter app.

Maldives Marketing and Public Relations Corporation (MMPRC) says that top travel and lifestyle influencers will promote Maldives to highlight the country as a destination. Maldives invited Aida Domenech Pascual, Alba Paul Ferrer, Paula Gonzalez Nuñez and Jonathan Bettran Wiergo for a five day vacation. They have a combined social media reach of a whopping 9 million audience.

The influencers arrived in Maldives on 13 April for this purpose and will leave on 17 April 2021.

The influencers will be staying at Cocoon Maldives, Fushifaru Maldives and Kuramathi Maldives, while immersing in the Maldives experience and cuisine. During the vacation the guests will enjoy the best of Maldives including turtle quest snorkeling, water sports, sunset cruises, yoga and luxury spa treatments.

Passporter App is a widely used platform which connects destinations with travelers. The app has been number one in downloads under the travel category in the Spanish market and has won many prestigious awards in the photography and travel segments. With over 500,000 unique users and over 82,000 followers on Instagram, contents published on the platform will reach a large audience with more than three million engagements and 400,000 likes for the posts.

Spain is one of the key markets for Maldives tourism with over 36,064 tourist arrivals recorded in 2019. Spain emerged as one of the top markets right after Maldives re-opened its borders in July 2020. As per latest statistics reports published in February 2021, 4,307 Spanish tourists have arrived in Maldives since borders reopened.

Visit Maldives aims to keep the destination presence in the Spain market and inspire the travelers and promote Maldives as a safe destination. Furthermore, several promotional activities are in the pipeline such as participation in the upcoming travel trade fair FITUR 2021 among other promotional activities. In addition to market specific promotional campaigns, global campaigns such as campaigns with Expedia and TripAdvisor are also simultaneously being carried out to promote the destination.