Visit Maldives launches collaborative marketing campaign with MakeMyTrip India

Maldives welcoming 500,000th annual tourist in 2020. | Photo: Visit Maldives.

Malé, Maldives – Visit Maldives has launched a collaborative marketing campaign with India’s largest online travel agency, MakeMyTrip.

According to Visit Maldives, the three month long campaign will target potential visitors from India, while promoting the Maldives with ongoing promotional offers and discounts, as well as with various digital activities.

The campaign will also be focusing on creating destination awareness by highlighting the health and safety measures taken by the country, and how the naturally dispersed islands of the country create a safe haven for travelers.

Maldives has emerged as a preferred destination of choice for Indians  and the demand trajectory continues to strongly move upwards after travel reopened post the pandemic. We are delighted to  jointly launch the Visit Maldives campaign to better serve Indian travelers who are looking to explore the magical islands and steer  India’s outbound tourism demand potential.

Sunil Suresh, Chief Marketing Officer, MakeMyTrip

While India and Maldives have been strengthening bilateral relationships over the past couple of years, India also managed to stay as the top market in terms of tourist arrivals in the Maldives during the year 2020. Despite the pandemic, India still remains as one of the top markets bringing tourists into the country, with the latest figures showing 20,027 arrivals from India.

As of now, Maldives has welcomed a total of 97,089 tourists in to the country, with nearly 5,000 arrivals on the first two days of February alone. The country currently has 144 operational resorts, 11 hotels which are open for service, as well as 135 safari vessels ready to welcome tourists. Apart from this, there are 660 guesthouses open across the country, all of which raise the total bed capacity of the country to 43,432.

As Maldives continues to welcome more and more tourists each day, the country’s aim to receive 1.5 million tourists this year looks easily attainable.