Visit Maldives begins joint marketing campaign with Kazakhstan airline – Air Astana

Overwater Bungalow in a resort in Maldives. | Photo:

Male’, Maldives — Visit Maldives has begun a joint marketing campaign with the flag carrier of Kazakhstan, Air Astana.

Visit Maldives partnered with Air Astana on a marketing campaign to promote the island nation as one the safest and most preferred holiday destinations for Kazakh travelers. This campaign aims to maintain the momentum of the arrivals from the Kazakh market.

Marketing activities under this joint campaign include of familiarization trips, webinars targeting travel agencies and consumer advertising campaigns such as digital campaigns, ambient outdoor campaigns and radio advertisements. These activities will help maintain the presence of Maldives in the Kazakh market.

The first activity of the joint campaign began three days ago on 21st April 2021 with the arrival of the first group of travel agents for a familiarization trip. During their one week trip, the travel agents will be exploring various offerings provided in Kanuhura Maldives and Six Senses Laamu.

Another group of travel agents are set to arrive on 26th April 2021 and will be staying at the Adaaran Select Meedhupparu Resort, Velassaru Maldives and Dhigali Maldives.

While the statistics released by the Tourism Ministry reveals that by April 14th, a total of 345,261 travelers have arrived in the Maldives, 14,567 of these travelers are from the Kazakhstan market, landing the Kazakhstan market in the top 5 markets to the Maldives.

Over the past months, the Visit Maldives has been continuously conducting several campaigns targeting different countries including the Russia and CIS region.

The International borders of Maldives reopened for tourists of all nationalities on 15th July 2020, ensuring all tourists and tourism workers safety with rigorous procedures in place.

Tourists who have administered the final dose of Covid-19 vaccine 14 days before their arrival in the Maldives can enter the country without a negative PCR test.

Tourists who have not received the final dose of the vaccine at least 14 days prior to arrival in the Maldives are required to fill an online health declaration form within 24 hours prior to their departure along with a  negative PCR test result, conducted 96 hours prior to their departure. 

Maldives aims to reach pre-Covid-19 arrival numbers by the end of 2022, as well as promote Maldives as a safe haven to tourists during the pandemic.