Poland-Maldives charter flight commences

Aircraft of Luke Air | photo: Visit Maldives

Malé, Maldives – Luke Air managed by Sun Ocean Maldives has resumed its weekly charters to Maldives from Poland with their A330 aircraft.

The first charter flight from the Polish market this year, LOT Polish Airline arrived in the Maldives on February 19th, carrying over 294 passengers and continued until the 7th of May 2021. The current charter flights by Luke Air are being planned to continue from 17 June 2021 onwards, intending to continue the operation until April 2022. A total of 297 tourists arrived in Maldives from Poland via Luke Air today. The very first direct charter flight from Poland to Maldives arrived on 20th June 2019.

To further support the efforts of Sun Ocean and ITAKA, Visit Maldives launched a joint campaign with ITAKA to promote Maldives as a safe haven in Poland and to boost arrivals from the market.

Through this campaign digital marketing activities and outdoor ambient campaigns to promote the renowned products and uniquely-Maldivian experiences offered in the destination are being highlighted. The safety provided by the natural socially-distanced geography of the Maldivian islands are being highlighted through this campaign as well.

With over 30 years of experience, ITAKA is one of the most popular tour operators in Poland. ITAKA offers holidays to over 100 locations worldwide and served an impressive 915,000 clients in 2018.

The campaign with ITAKA will strongly increase Maldives’ visibility in the Polish market. The ongoing campaign with ITAKA combines digital and outdoor advertisements to increase and drive bookings to Maldives. Under the digital campaign, Maldives is currently being advertised on AdWords with beautiful scenery and accompanying informative text.

With an arrival figure of over 8000 tourists, the Polish market is an emerging potential top source market to the Maldives. With easing of travel restrictions and direct connectivity, the Polish market plays an integral role in achieving pre-pandemic arrival figures.

To maintain destination and presence and further increase brand visibility, a roadshow is planned for the latter half of the year for Central and Eastern Europe countries including Poland. Maldives have welcomed over 479,597 travelers till 3rd of June 2021.