Moscow, Russia – National Geographic Traveller Russia collaborated with Visit Maldives to host a physical photo exhibition of Maldives in two major cities of Russia.
The exhibition will be held from June 16 till 30 in Moscow on Tverskoy Boulevard, one of the main streets with high daily traffic and will be followed by an exhibition in St. Petersburg in Kirov Central Park, a dynamically developing cultural and recreational space, suitable for audiences of different age groups and interests.
As per Visit Maldives, this collaboration aims to promote the country as a “safe haven destination” in the Russian market, and estimated that it would attract three to five million people as the exhibits are being held in summer.
Pictures used in the exhibition feature the natural scenery of Maldives and the local lifestyle. Furthermore, the four Maldives tourism products and the unique variety of experiences offered, such as diving with whale sharks, flying aboard a seaplane and surfing are highlighted.
The images also bring to light the geography of Maldives with naturally socially distant islands that make it the ideal safe haven in current times.
This exhibition came after Visit Maldives invited renowned photographer Ivan Dementievsky to Maldives, and will feature a mix of his images along with some taken by local photographers.
Visit Maldives revealed that in addition to the physical exhibitions, the materials used in them would be featured and published by the Russian National Geographic website, National Geographic social media handles and a virtual photo exhibition.
Moreover, in connection to the exhibits, three different articles will be written and the project will also be supported on Facebook, VK and Telegram, garnering an estimated total of five million digital reaches.
As Russia is the largest source market of tourist arrivals to the Maldives, multiple campaigns are ongoing targeted at the market.
Records show that by June 2 2021, Maldives has welcomed a total of 107,10 arrivals from Russia. With direct flight connectivity between Russia and Maldives through Aeroflot and ease of travel guidelines to Maldives, the Russian market plays a fundamental role in achieving pre-pandemic arrival figures.
After closing boarders to curb the spread of COVID-19, Maldives reopened for tourists of all nationalities on July 15, 2020, with rigorous procedures in place to ensure the safety of visitors and tourism workers. Tourists are required to fill an online health declaration form within 24 hours prior to their departure, as well as have a negative PCR test result, conducted 96 hours prior to their departure