Visit Maldives on Tuesday announced the commemoration of a week-long marketing campaign titled ‘Return to Maldives’ with InsideFlyer magazine starting from July 12, 2021.
Targetting frequent, premium travellers from the markets of Germany, Switzerland, Austria, UK, the Benelux region, the Scandinavian region and North America, the campaign will feature Maldives as “a safe haven highlighting the unique geography of natural socially distanced islands and stringent measures in place”.
Additionally, Visit Maldives stated that Maldives will be promoted to the luxury segment of travellers in this campaign.
Seven luxury properties will be featured, one every day of the week on the InsideFlyer websites for each market, social media and newsletter. The properties in the campaign are Fushifaru Maldives. Pullman Maldives Maamutaa, Sun Siyam Iru Veli, Joali Maldives Muravandhoo, Hard Rock Hotel Maldives, Radisson Blu and Conrad Maldives.
For each resort, information will be shared about the property along with a raffle prize sponsored by them.
Visit Maldives noted that this campaign with InsideFlyer provided a fantastic opportunity to cast a spotlight on the industry partners and increase visibility in the global market. It is estimated that the content published during this campaign will have a combined reach of over 1.3 million potential travellers spread across the markets.
InsideFlyer is an international online travel magazine focusing on premium travel, loyalty programs, business travel and more.
Since Maldives re-opened its borders on July 15, 2020, Visit Maldives has continued to conduct marketing activities in order to maintain Maldives as one of the top choices for travellers, particularly in terms of safety with the ongoing pandemic.
Currently, tourists are required to fill an online health declaration form within 24 hours prior to their departure, as well as have a negative PCR test result, conducted 96 hours prior to their departure