Malé, Maldives – Visit Maldives on Thursday launched an international art competition titled, “Thasveeru: Maldives Through Art” to promote the natural beauty of the Maldives by showcasing local and international talent through art.
The competition invites local and international artists to paint and interpret the Maldives under the theme, “Celebration of Nature: Beautiful Ecosystems”, in collaboration with the Maldivian Artist Community (MAC). The theme was selected to show that Maldives has a diverse range of natural habitats and offers more than the award-winning beaches it is known for. The competition accepts paintings, digital art, and mixed media as the mediums for the submitted artworks. All submissions are to be submitted via the Visit Maldives microsite specially created microsite for the art competition. The final date for submission is 15th August 2021 before 12 PM.
Out of all the submissions, the 12 best artworks (6 international and 6 local) will be selected by an independent judging panel based on creativity, concept, originality, completion and the fluency of the chosen medium. The 12 artworks will be posted on the Visit Maldives’ official Instagram page. The final winners are selected based on 50% of instagram likes and 50% of the total score given by the judging panel for the artwork. The competition will select a total of 4 winners (2 international and 2 local).
The 1st winner and 2nd winner from both the international and local category will win a cash prize of $3000 (MVR 46,350) and $2000 (MVR 30,900) respectively. The selected artworks will be used in the future promotional activities of Visit Maldives.
During the campaign period, the artworks of local artists, art murals in local islands and artworks in various resorts of the destination are also promoted on the official social media handles of Visit Maldives. This is to provide further exposure to the artistic interpretations of the destination. A “like-and-share” contest will also be held on the Instagram page within the period and random winners will win a Maldives goodie bag.
The competition is a unique initiative launched for the first time under the social media strategies of Visit Maldives in order to promote the destination. It also empowers the local artist community and utilises a variety of creative mediums to highlight the awe-inspiring beauty of the destination and its natural ecosystems.